Master the New Instagram Algorithm 2023: Essential Social Media Tips for Small Business Owners
They’ve done it again! Instagram went ahead and made some head-scratching changes to their algorithm, and we are here to do all we can to make sure you stay ahead of the game with the new Instagram algorithm 2023. We've got the latest buzz and some social media tips to boost your social media performance heading into the next quarter. Ready to level up your business's Instagram presence? Let's get started!
In-app video editing is key:
The new Instagram algorithm 2023 prefers in-app video editing over external tools like CapCut, TikTok, Final Cut, or Premiere Pro. Which for agencies like us is a real pain in the process-flow. Despite the in-app editing limitations, of which there are many, explore Instagram's native features, such as filters, text overlays (including captions), and trimming. As improvements roll out, hopefully, we can get to an easier, more time-efficient editing flow within the app!
Ditch the TikTok watermark:
Instagram's algorithm isn't a fan of TikTok watermarks. This has been the case for a while now, but they are really turning down the volume of these cross-posts now. To share your TikTok videos without the watermark, use SnapTik to download your video and re-upload to Instagram. Flaunt your business's creativity and get more out of your efforts while keeping the algorithm happy.
Daily posts for better engagement:
This is the big change that will throw every business owner/operator, and social media managers into a time-management and work-load pressure cooker. Put frankly, posting daily will be crucial for social media performance in 2023. The algorithm used to count you as an active account if you posted 2-3 times per week, but they have now more than doubled that to EVERY SINGLE DAY. So get your content caps on, and keep them there because content capture will now be paramount in meeting this new standard. To get you started with some ideas, you can share your latest products, updates, or customer testimonials to keep your audience engaged. Hot tip: plan your content in advance ensures quality and consistency, or engage a pro (like us) to help create on your behalf.
Embrace vertical videos:
The algorithm now favors vertical 9:16 videos over square and landscape formats, so keep that phone upright when recording! Captivate your followers with immersive videos showcasing your products, services, or behind-the-scenes action. Throw in some fun transitions and you could find yourself with a few thousand views!
Quality captions over hashtags:
Gone are the days with 27 hashtags at the bottom of your captions, or even in the first comment. Now, you’ll need to prioritize engaging captions with relevant search terms instead of an excessive number of hashtags. The new Instagram algorithm 2023 focuses on captions, so limit yourself to 3 hashtags per post. Incorporate popular industry trends, techniques, or product names to make your captions stand out.
Keep your stories active:
Not only should you be posting every day on your feed, but you should also be posting stories, a lot. To boost your social media performance in 2023 on instagram you’ll need to toss up stories 5-6 times a day. Aim for a balanced schedule: 2 in the morning, 2 around lunchtime, and 2 in the evening. Share quick tips, staff introductions, or sneak peeks of new products or services to keep your audience engaged. Heck, even just check in to see how everyone’s day is!
Foster engagement with comments:
This should be fairly standard practice for everyone, and likely the least game-changing of the explicit algorithm shifts. That being said, the key will be to reply to as many comments as possible on your posts to score points with the algorithm. Bu you should be doing this anyway to build rapport with your clients and potential customers, making them feel heard and appreciated. Engagement is key to customer loyalty!.. and now the algorithm too.
Now that you’re equipped with the knowledge to change up your social media process, it’s time to act. How will you change up your day-to-day routine, or work with everyone on your team to embrace and master the new algorithm?
If this sounds overwhelming, don't worry, we're here to help! We can assist you in developing social media strategies within your current mode of operations, or take it off your plate entirely! If you’re interested in learning more, schedule a call with us via the button below!