The great resignation is a win for the Salon suite Industry

The effect on Salon Suite Owners

You've heard about the great resignation. You likely have or know someone who has left their job in the last two years. And while the media has focused on how this economic trend has affected the retail, restaurant, and corporate segments of the economy, many have ignored how the great resignation has also significantly impacted the Salon industry; with many stylists quitting their traditional salon gigs and turning to salon suite companies like Sola Salons, Phenix Salon Suites, My Salon Suite, Salons by JC and others to start their own salon businesses. The industry was already set to grow 4x by 2026, but this entrepreneurial trend has likely expedited this growth substantially, with franchise organizations recognizing salon suite companies as virtually recession-proof. This trend is fantastic for salon suite owners, and we are here to help them bolster their occupancy and brand recognition in their respective territories. Additionally, this great resignation trend also shows the shortcomings of those making the transition- the salon pros.

How Salon Pros are Adjusting

Of course, many of these stylists, nail techs, massage therapists, and lash specialists have fantastic talent, and many of them have quite a few clients who are willing to move over with them as they transition to their own suite of operation. Regardless of their talent, we see many of them underestimate the amount of extra work owning a business entails, like managing finances, building operational processes and standards, generating leads, and marketing themselves effectively. That is why we built The Salon Hub, a $25/month education platform explicitly designed for salon suite pros. It’s focused on helping Salon entrepreneurs run their marketing more efficiently so the pros can waste less time on social media trying to get new clients through their door, and more time performing the services they've trained their entire careers to do so well. We teach them all things digital marketing- from the basics like how to define their target market, to the best tips and tricks a business their size (<3 people) can do to make their time on these social media platforms more impactful.

Why do we serve both the salon suite owner and the salon pro?

As marketing specialists for the salon suite industry, we are the only social media agency offering tailored benefits to salon suite franchise owners and their customers can use, like discounted access to the salon hub, shared photography services, and more. In our view, the more revenue-stable we can make the end-salon businesses, the more secure the salon suite owner's profits become, making our clients happy, lowering our client churn, and keeping our revenue streams stable.

If you are a salon suite franchise looking for help with social media or want to give your customers discounted access to The Salon Hub, contact us today to see what we can do to help you stand out against the competition!