The Smart Choice for Salon Suite Owners: In-House Marketing vs. Outsourcing to Bow Tie Social
As a salon suite owner with one or more locations, you're no stranger to the challenges of building, managing, and potentially expanding. With the ever-growing role of social media in today's market, you might be contemplating how to best manage your online presence to facilitate further growth. The choice between hiring an in-house social media manager and partnering with an external agency can be daunting. Fear not, we're here to help you make an informed decision by shedding light on the benefits of outsourcing your social media management to an industry-focused agency like Bow Tie Social.
The Hidden Costs of Hiring In-House:
At first glance, you might think that bringing a social media manager on board would be the most straightforward solution. However, hidden costs and complexities lie beneath the surface. In 2022, the average base salary of an experienced social media manager was a whopping $107,000, with additional benefits bringing the total closer to $120,000. That's a significant investment for a resource that requires extensive training and supervision.
from mondo.com
The learning curve for an in-house social media manager can be steep. You'll need to spend valuable time imparting your industry knowledge, explaining the concept of salon suites, and teaching them how your business operates. The onboarding process can easily consume two months of productivity, on top of the average six weeks it takes to find the right candidate.
Social Media Management: A Job for a Team, Not an Individual:
The diverse skill set demanded of today's social media managers means finding one person who can do it all is no easy task. They need to be proficient in content creation, photography, photo and video editing, copywriting, data analysis, ad management, trend research, audience engagement, and lead generation. Monitoring their performance and ensuring they are effective adds another layer of responsibility to your already full plate.
Enter Bow Tie Social: The Less Expensive, More Efficient Solution:
Choosing an agency like Bow Tie Social offers a faster, more efficient, and cost-effective solution for managing your social media. With industry knowledge baked into our team, onboarding is a breeze, and you'll start seeing results sooner. For as little as $2,475 a month, you'll gain access to a full team of experienced professionals, including a social media manager, engagement specialist, Facebook ads manager, and photo editors who already know the salon suites industry!
from mondo.com
By taking digital marketing off your plate and letting Bow Tie Social handle the dirty work, you'll not only save money but also time and energy. Our team will handle everything from strategy to execution, allowing you to focus on what you do best – growing your salon suite empire. With a specialized agency on your side, you can rest easy knowing that your social media presence is in expert hands.
The numbers don't lie. Hiring an in-house social media manager may seem like a logical step, but it's far from the most efficient or cost-effective solution. Outsourcing your social media management to an industry-focused agency like Bow Tie Social will not only save you money but also yield better results in a shorter timeframe. Are you ready to start seeing better results from your social media?
Schedule a free exploratory call with our team today to see how we can help you fill your salon suites, and grow into new locations.