A new year has begun, and with it, another high leasing season! The “New Year, New You” mentality has historically been strong in the salon suite industry. While there’s a noticeable trend of this momentum extending further into the year, now is the opportune time to engage your target audience and showcase your offerings by reminding your followers and potential clients about your amenities, your unique features, and your brand promise.
Beyond lead generation efforts, it’s time to set your annual budget and allocate it accordingly to meet your objectives. Need to fill up suites? Invest in brand awareness and lead generation activities. More than 80% full? Focus on building a robust community and enhancing brand loyalty through contests, parties, and relationship-building activities between you, your operators, and your tenants. From what we’ve learned in 2023, these strategies are where we would focus for a strong 2024.
Regardless of your current status, one thing remains true for the new year: the salon suite industry is growing, and with that growth comes competition. The days of “build it, and they will come” are long gone. You must prepare your salon suites to impress your tenants, provide a unique experience compared to your competitors, and effectively market those differences. Bonus points if these differentiators are tangible—meaning, the space doesn’t just look nice, but perhaps the rooms are larger or have more windows, or you offer enhanced support services like coaching opportunities or an education program for your tenants. There are many benefits you can incorporate. The key to success will be is to define what these are for your brand and ensure they are prominently featured on your website, social media, and email marketing!
Want to talk about your 2024 goals or ideas on what benefits you can add to your suites? We’re here to help!
