Issue #8 Going Beyond The Lease

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Welcome to The Suite Spot, the monthly newsletter designed to help Salon Suite Owners and Operators succeed in one of the fastest growing industries in the beauty space. In This Month’s Edition: Focusing on the sale of dreams not leases Transitioning a lead into a tenant with Salon Suite Solutions Call Management Highlighting the Salon Owners Journey Inspire Dreams with Every Lease 3/14/2024 Trivia: Which haircare ingredient is known for its ability to strengthen hair strands and prevent breakage? Beyond the Lease - A Letter to Salon Suite Owners Dear Salon Suite Owner, Let’s get it right. You are not renting space. You are selling dreams. As the purveyor of these small rooms-turned money-generating machines, you are endowing budding professionals an opportunity to reach for a life they’ve dreamed of. Yes, your business deals in terms of square footage, number of windows, and dollars per week. But you should be selling the concepts of freedom, control, adventure, and enablement - a lifestyle of success. You are not a landlord. You are a sherpa. Your suites are not filled with beauty, health, and wellness professionals, they are filled with explorers. The people who operate within your walls are taking the biggest risk of their lives. All so they can do things their way. To build their own empire. They are on their own frontier. They are venturing into the unknown with a skill, a goal, and a passion. But they need help. They need more than a set of wall and a sink. They need tools, knowledge, and a community to help them find prosperity on their journey. If you can give them those things, you are giving them a better chance at success. And they will reward you with gratitude, loyalty, and on-time rent payments. You are not an operator. You are a cheerleader. So while you are on your tours, giving them details about how you have free laundry, or bigger average square footage than the suites down the road, stop and think about the position the person you are touring is in. Think about their journey, their risk, and their bravery. They are not just renting a space. They are investing in their dream. They are taking a giant step into the unknown with a strongly held belief that they can make it. Show them that you can not only give them the vessel, but you can help fan the flame of desire and bravery that drives them forward. Show them that you have what they need to make the venture easier, more straightforward, and give them a higher chance at success. After all, you are not renting space, you are selling dreams… Now go and help these explorers stake their claim, Stephen Cassano CEO Bow Tie Social Some things to think about as you go forward: How are you helping your tenants fulfill their dream? Why have your tenants picked you as a partner in their journey? Are you offering the right benefits to help your tenants succeed? Not sure? Ask them! Ask the Expert Get advice from experienced technology and marketing professionals in the salon suite industry. Have a specific question in mind? Ask Us Here! S3 Update Elevate Tenant Conversion with Salon Suite Solutions Call Management As the popularity of the salon suite model continues to rise, swiftly capturing and engaging potential tenant leads has never been more crucial. Our FindaSuite.com service is an advanced CRM tool designed to seamlessly collect leads from every social media platform and landing page. These leads are promptly enrolled in automated text and email “drip” campaigns, ensuring automated follow-up. Considering the high cost of advertising for leads, letting one slip through the cracks is a risk you can’t afford. While other marketing services may offer weekly lead summaries or email notifications, FindaSuite sets itself apart by delivering real-time alerts via text, guaranteeing you’re always the first to reach out to prospective tenants when their interest peaks. Additionally, our Salon Suite Solutions Call Management feature expertly captures and logs calls from individuals looking to lease a suite directly into the FindaSuite database. Transitioning a lead into a tenant is streamlined within the Salon Suite Solutions Management System, facilitating automatic lease signing and rent collection setup. This level of lead management surpasses even that of SalesForce.com that large companies utilize, yet our service is offered at a fraction of the cost. Contact us now to schedule a demo and start your free trial account! Book a Demo Marketing Tips and Tricks The Secret Sauce: Highlighting the Community What sets your marketing apart? While many salon suite’s may offer similar features, the key lies in highlighting the unique experiences tenants will enjoy at your location. Here's how to effectively showcase this: Spotlight Tenant Activity: Share posts of tenants in action within their suites. Send out an email or text to let them know in advance that you’ll be coming in to capture content. Use your phone to grab photos and videos of tenants working with clients or just chatting with neighbors. This view point provides a behind-the-scenes perspective and authentic look that professional photos may not capture. Document Events: Post photos/videos of events at your salon, highlighting the vibrant community. Showcasing grand openings, tenant gatherings, and what you do for your tenants on special occasions (e.g., St. Patrick’s Day, Halloween, Christmas) helps convey the lifestyle potential tenants can expect at your suites. Utilize UGC (User-Generated Content): Repost testimonials and behind-the-scenes glimpses from current tenants. Look for posts on Instagram where tenants have shared their work, career milestones, space transformations, or "A day in the life" videos. This authentic content directly from someone working inside your space is great proof that your suites are the best choice and will help a viewer to envision themselves owning their own suite. Gather Testimonials: Collect endorsements from current tenants to showcase the benefits of owning one of your salon suites. Reach out via Instagram messages, text, email, or surveys. Try video testimonials or reviews about business ownership, amenities, and suite experience can be highlighted through graphics, captions, and website content. Focus on illustrating the lifestyle tenants can expect, emphasizing professional success, friendships, and career development within your community. Leverage platforms like Instagram Reels and carousels for maximum engagement and content delivery. Stocks Trivia Answer: Keratin, a key structural protein found naturally in hair, is renowned for its remarkable ability to fortify hair strands and prevent breakage. When hair becomes damaged due to various factors like heat styling, chemical treatments, or environmental stressors, the keratin content within the hair can diminish, leading to weakened hair structure and increased susceptibility to breakage. In haircare products, such as shampoos, conditioners, and treatments, keratin is often included as a primary ingredient to help replenish the lost protein, thereby strengthening the hair shaft and reducing breakage. By penetrating the hair cuticle and bonding with the existing keratin molecules, these products work to restore the hair's integrity and resilience from within. Regular use of keratin-infused haircare products can significantly improve the overall health and appearance of the hair, making it more resistant to damage and breakage. This makes keratin an essential ingredient in haircare formulations, particularly for individuals with damaged, brittle, or weakened hair, as it helps restore strength, vitality, and manageability to their locks. Correction From Last Month Last month we stated that there were over 10,000 salon suite locations nation-wide. This number was reported in error and included many establishments outside of the salon suite scope, which we uncovered when looking deeper into the data. In an effort to remain a trusted source in the industry, we felt it pertinent to issue this correction. In further research and in conversing with Jason Olsen from Image Studios who are also engaging in market size research, we have determined the actual number of current salon suites in the US is closer to 3,500. This number is expected to grow to over 7,000 in 2028 according to most industry growth estimates which puts the estimated annual CAGR (Continued Annual Growth Rate) between 15% and 25%. Ask your question to the Salon Suite Experts! Reply to this email with your questions and we might answer it in next month’s newsletter! Brought to you by Copyright (C) 2023 BOW TIE SOCIAL. All rights reserved. Our mailing address is: 2424 East York Road Philadelphia, PA 19125 Want to change how you receive these emails? You can update your preferences or unsubscribe