Salon Suite Franchise
Achieving Results Quickly.
We came in, took over from another marketing company and improved the performance of the social media marketing efforts for a franchised salon suite chain with 8 salon suite locations and helped them expand to over 15 in 18 months. To generate these results, we managed their organic social media, ran their paid ads on both Meta (instagram and Facebook) and Google, and orchestrated monthly content collection activities with a professional photographer and videographer.
In 2 months we achieved:
A wider Audience
Over the course of our management, our Salon Suite client saw continued and substantial growth across the years of our management. Through our content creation and engagement process that is rooted in genuine connection and going beyond feature selling, we were able to achieve reach and impression metrics well above the previous manager’s performance in a short period of time.
Reach - ▲119%
Impressions - ▲123%
Deeper Interest
These metrics all indicate how interested the audience is in the content posted. From website clicks, to profile visits, we saw significant increases in just 60 days of management. We attack the responsibility of content production and community engagement seriously. We work to understand the target market so we can appeal to their root goal and reasoning for wanting to engaging with your brand. The result? More authentic engagement, better metrics, and more market interest in your brand.
Website Clicks - ▲303%
Post Interactions - ▲302%
Profile Visits - ▲51%
Low Avg. Lead Cost
We were able to reduce their average lead cost below the industry average, not just for salon suites, but for the platforms as a whole.
Business Service Industry Average Cost Per Lead in 2021: $132
Overall Paid Social Media Average Cost Per Lead in 2021: $47
$33.73
Need some Social Media Help?
Schedule a commitment-free exploratory call with us to see if we are the right fit for you and your business! Scheduling takes 2 minutes, and the outcome could help you get results for years…