Meta Ad Management
Independent Salon Suite Client
The Client
A single-location Independent Salon Suite
Multiple franchise brand competitors in the market.
Was previously managed by another marketing professional.
Located in a tier 2 Metropolitan area
The Goal
Generate as many qualified leads as possible to fill their salon suite units as quickly as we could within a tight budget.
The Services
During our Engagement we provided
Content Creation
Account Management
Account Engagement
Social Media Management Services
Facebook and Instagram (Meta) ad creation and management
Google Search ad creation and management
Ad Management
Custom CRM Build, Integration, and Automated lead importing
Automated lead response emails
Automations
The Result
in 5 months we were able to:
Generated 226 leads between meta ads and organic Web Contact Submissions
69% of the leads were in the Beauty, Health, or Wellness Industry! (compared to the 30% national average)
Average lead cost: $17.62 (compared to the $42-$55 national average)
Increased the Social Media Metrics
Grew followers by 20%
Increased average reach by 15%
Increased average impressions by 12%
Increased interactions by over 25%