Independent Salon Suite Case Study
How GOing All-in can Pay Off
Many of our clients come to us in a desperate time of need. While we can help those in a tight spot, we see the best results when we are approached to help our clients from the beginning. This obviously is not always something we are able time appropriately. But when we can, and or clients trust us to cover the majority of their digital footprint, the results can be epic.
We were approached by Dreamwave Salon Suites during their initial build phase to create their website, develop their social media presence on Instagram and Facebook, and run Meta and Google ads for them as they open their first salon suite. We started 2 months before they received their CO and have been able to achieve amazing results for first time salon suite owners. See our outcomes for the first 60 days under our management.
Helping Dreams Come True at Dreamwave
Services Provided
5-Page Website Build
Social Media Content Creation
Meta Ad Management
Social Media Accnt Management
Social Media Engagement
Google Ad Management
A Website Worthy of SHowing Off
We took their idea of a salon suite with a miami vice vibe and took it to the next level. We created a fun and approachable website that is easy to digest, navigate, and act on. We used a combination of stock and local photography to give it a local, yet polished feel that continues to resonate with their local target audience.
Social Performance - First 45 Days
Following
We were able to get their following up to 67 people in the first 30 days without any paid assistance and bot networks. A fortuitous start for a brand new account!
Views
We reached over 3,000 people in the first 45 days and our content was seen over 10,000 times. These metrics were generated through a combination of quality content, authentic community engagement, and bleedover from paid advertising efforts on the platform.
Engagement
We didn’t just reach people, we were able to capture their attention and generate curiosity. In the first 45 days their Instagram profile was viewed over 550 times and we generated over 50 website clicks! That’s a 9% conversion rate where the platform average is ~2%.
Lead Generation- First 45 Days
A multi-pronged Effort Yields the best results
In the first 45 days from their website launch we were able to use our content strategy, engagement process, meta ads and google ads to generate the following.
>50 Leads
>14 Leases Signed
Conversion Rate: ~20%
National Average for Salon Suites: ~6%
– Co-Owner
Stephen and the Bowtie team are phenomenal expert professionals! Knowledgeable and easy to work with, the Bowtie team guided us every step of the way with their expertise in the salon suite marketing space. Within 90 days, our location was 80% reserved! Best of all, we have a crafted brand identity that feels premium and consistent throughout our web presence. If you’re on the fence or think that this is something you can “do yourself”, we highly recommend you don’t and engage the Bowtie team. You’ll be glad you did!
Their Review
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