Rethink the 5-star experience.
Have you ever thought about what a 5-star social media marketing service looks like in the salon suite industry?
From what we've seen, here is generally what you can expect:
Posts go up a few times a week, mostly pro-photos, likely from the corporate franchise entity, and some from your operators on the ground (maybe even you).
People who tag your business in posts get a like from your account and an emoji in the comments.
Issues or negative comments get screen-capped and sent to you and your operators for remediation.
Reach and impression metrics generally follow an upward trajectory.
You have more followers month over month.
You get a few leads from FB ads per month at the average industry rate (roughly around $132).
The people running your social media are friendly, they respond in a reasonable amount of time, and you no longer feel like you are "missing out" on social media.
Sounds nice, right?
But what if you could have a 10-star experience?
Didn't know you could have a 10-star experience?
No surprise. One was never available, especially in the salon suite industry- so we built one.
We wanted to reimagine what we could do for our clients (you) by coming up with new, authentic, and innovative ways to use our position as your social media team to benefit your business. The outcome: a highly effective service that produces value well above the current standard.
The Bow Tie Social 10-star experience consists of:
Giving your brand a professional look that stays on-trend and shares your spotlight with your clientele to build trust. How? By consistently posting a mix of professional photography, operator photos, and salon-pro-generated content.
Creating goodwill, fostering a sense of community, and forging relationships among the industry pros in your territory through genuine interaction that goes beyond a like and a follow.
Working to preempt and manage negative interactions by integrating with your ops team - building custom notification processes that fit your business to ensure everyone is alerted if/when issues arise.
Positioning your business as the local hub for industry content and community through elevated Instagram and Facebook story management.
Searching for and building genuine relationships with potential clients in your territory through a proprietary and proven process centered around authenticity.
Evolving the tactics and processes used to post, interact, and develop content to match the needs and intricacies of your specific market- so you know you're getting the most out of your social media.
Proving our service efficacy by focusing on more than reach and impressions. We can more accurately assess quality and performance by assigning a higher weight to interactions, profile visits, website taps, and lead form submission rates.
Supporting and empowering your clients outside of the salon by promoting and praising them on your social media accounts through interactions, reposts, and educational tips and tricks.
Keeping the average costs of your paid leads well below the national average, so your ad dollars go further than the competition's, and you get more bang for your buck.
A 10-star experience also includes additional services that provide outsized value to both you and your clients. That's why we've also developed:
Specialized salon suite education resources for your clients.
Innovative photography processes that provide value to you and your salon pros.
One-on-one marketing coaching programs to help all your first-time business owner clients succeed from the start.
These additional services help the businesses you rely on perform at their true potential, securing your bottom line and building loyalty to your brand.
At Bow Tie Social, we not only strive to deliver a 10-star experience, we're the ones pioneering it. If you want to join our growing list of clients reaping the massive benefits of more leads, lower turnover, and increased brand loyalty, let's chat and find out how we can best partner to increase the success of your salon suites!