What Do Next-Level Marketing Services Look Like for the Salon Suite Industry?
At Bow Tie Social, we are changing how marketing agencies operate by specializing in the salon suite industry. Our dedication to this industry gives us an operational imperative to perform effectively on the various social media platforms and do it with industry-specific knowledge that others don't have. This niche expertise and familiarity lead to better engagement, higher click-through rates, and an average Facebook ad lead cost 60% lower than the business services industry average. Beyond these operational efficiencies and core marketing skills, our specialization has granted us the opportunity to develop unique services and service packages for the salon suite industry:
The Salon Hub - a salon suite-focused education platform helping individual salon pros better market their businesses online. Give salon pros the ongoing help they need to keep pace with ever-changing trends and best practices in the social media world. We take our experience in the industry and ongoing process development to serve weekly insights that salon pros can use to better market their business online.
White-labeled 1-on-1 strategy services. We schedule individual sessions with the salon pros to provide tailored marketing advice based on their unique situation. We come prepared, having reviewed their Instagram, Facebook, TikTok, Twitter, and web presence to better understand where the pro currently stands, and provide customized action items they can execute to improve the effectiveness and efficiency of their social media efforts.
A proprietary photography operations playbook that creates content for the franchise and supplies complimentary photos to the salon pros. We are the only social media agency (that we know of) that uses photographers to their full potential - producing media for us to use on the franchise’s behalf AND delivering a subset of those professional assets to the salon pros who need it to better promote their businesses, saving them hundreds of dollars in service fees.
Our MONLo (Marketing Onramp for New Locations) discount structure- We deliver the full-power marketing services franchise owners need in the short term as they grow into their new territories without charging full price. For more details on this discount and other incentives schedule a call with our team.
These services are designed to augment each franchisee's current offerings to their clientele with minimal impact on their workload. Additionally, they allow the salon pros to request services that have a tangible impact on their business operations but are often too expensive for a business their size. We do this because we understand that the more revenue the salon pros bring in, the higher the probability they pay rent on time, and the more salons pay their rent on time, the more secure the franchisee's MRR becomes.
In short, by serving both the franchisee and the salon pros that operate within their salon suite locations, we can produce and deliver substantially more value than our generalist competitors.
Is your social media management company doing more than just posting content 5 times a week and running ads for you? If the answer is no, and you want to take your business to the next level, let's chat.