What are the #ONESHOT Hair Awards?
The annual #ONESHOT Hair Awards, are hosted by Behind The Chair, a massively popular hairstylist lifestyle brand and media company. This show is considered one of the most prestigious awards ceremonies, and one of the biggest parties in the hair industry every year. Think of these awards as the Oscars for hair. It is a self-nominated contest spanning dozens of categories, from cutting to styling, to coloring, extensions, bridal and more. Beauty professionals submit their work on Instagram in hopes of being nominated and eventually rated best in their category.
Held August 19-22nd, this year marked the 8th annual #ONESHOT Hair Awards. Held at The BTC Show 2023 in Austin, Texas, the contest had nearly 300,000 entries from 100 countries and territories. By the start of the show these entries were whittled down to 821 finalists who were celebrated at the event which was streamed live for everyone in the industry to watch.
Winning a BTC #ONESHOT award can be career changing for a stylist. It brings prestige, validates their skills, and recognizes them as being among the best in the business. The awards have helped launch and grow careers of many top stylists.
A few years ago they started to include a Suite Decor Category! This year the winner was @elyse.clark.hair which is interesting because her suite is actually attached to her home.
Last year the winner was in a My Salon Suite, while the year before the winner was a stylist that converted an airstream trailer into a salon.
Why Should Salon Suite Owners Care?
Award-winning stylists bring credibility - Having renowned, award-winning stylists working in your salon suites gives your location/brand instant credibility for housing top talent. This prestige can enhance your brand value and build it’s reputation as a premium salon location that could help attract more suite renters.
Increased customer traffic - Stylists who have won major awards or even get nominated as finalists often see an influx of new and loyal clients who specifically seek out their services. More clients for in-demand stylists means more foot traffic and customers for your suites.
Marketing and publicity - You can promote and market that your salon suites house award-winning or celebrity stylists. Mention their accolades and achievements in your own marketing materials, website, and social media. Award winners may also get media coverage which could mention your suites.
