Understanding the High-Leasing Season
The high-leasing season, specific to the Salon Suites industry, is the yearly period when most suites companies witness the highest rates of lease signings. This period surpasses the “new-year-new-you” surge, spring transition peroid, and blows the last two-thirds of Q4 out of the water in terms of lease activity.
But why is this period so significant?
The Salon Suite industry predominantly serves women, with roughly 80% of suite tenants being female, and a majority of them are working mothers. During the summer months, there’s a noticeable dip in leasing, attributed to children being out of school and the rising costs and challenges of childcare. However, as the back-to-school season commences around mid-August, the industry starts to see an upswing in beauty professionals looking for space. With children back in school, salon professionals begin to evaluate their year-end goals and the changes they want to make before the bustling holiday season. This evaluation often leads to decisions about starting their own business, leasing spaces, and going all-in on their dreams - making this period the high leasing season.
The Clock is Ticking
After the start of back to school, salon suite companies have a crucial two-three month window to amplify their marketing efforts and fill their vacant suites. After November 15th, the leasing rate typically dwindles, not picking up again until the new year. This means that if you haven’t been amping up your marketing efforts, now is the time.
Strategies for Success
Social Media Marketing: This remains the most potent tool in today’s digital age. Allocate a budget for social media ads to ensure maximum visibility.
Content Production: Increase the frequency of your content on social platforms. Focus on value-driven messaging and concentrate on what makes you different than the salon suite down the street - this will educate potential tenants about your brand and shows you are an active participant in the industry.
Engagement: Authentically conversing and engaging with beauty health and wellness professional is the most direct way to build trust and rapport with potential leasers. If you aren’t doing this, start. Now.
Diverse Marketing: Don’t limit yourself. Explore the use of ads on search engines, meta platforms, distribute flyers, engage in word-of-mouth marketing, host events, and run promotions.
If you’re lagging in your marketing efforts or aren’t witnessing the desired results, all is not lost. We at Bow Tie Social have teamed up with S3 for a limited promotion.
For Salon Suite Solutions clients, are offering a two-for-one Meta ad creation and management deal, along with waiving our standard setup fee for the Meta business account. This translates to a savings of approximately $900 in the first month!
This is our way of doing everything we can to help you get more tours, and more lease signings during this critical period. Tap the button below to check out the deal and schedule a time to talk to our team. - but hurry because this deal, and high-leasing season, won’t be around much longer!
