We know it’s been a busy year, and those who’ve filled their suites are now enjoying the fruits of their labor with fun holiday events and festive decorations. But if you’re facing empty suites, you might be feeling the pressure. Not many people are looking to move into a new salon space during the busiest time of the beauty industry, right?
So, what’s the game plan for November and December? Should you just wait it out until January?
Absolutely not! There’s a smarter way to use these quieter leasing months.
Think of the next couple of months as your runway for a bustling January. Sure, the busiest times for getting new leases are usually from August to October and then again in January and February, but that doesn’t mean you should take a break now. While other businesses are busy trying to sell, sell, sell on big platforms like Meta (Facebook) and Google, you’ve got a unique chance to focus on getting your salon suite’s name out there.
The holidays are a perfect time to introduce your brand to potential clients. It’s not about making immediate sales; it’s about letting people know who you are and what you offer, so when they’re ready to make a move in January, your salon suite is at the top of their list. In marketing lingo, this is called “Widening the Funnel,” which simply means you’re getting more people to know about your business.
Even better, you can keep track of the folks who show interest in your brand now—those who like or comment on your posts—and then reach out to them again in January with special offers. This way, you’re turning that initial interest into actual business.
So, even if things seem slow right now, don’t lose hope. Use this time to build relationships, spread the word about your brand, and get people excited about what you offer.
And if all of this sounds a bit overwhelming, don’t worry. We at Bow Tie Social specialize in helping salon suite owners like you with marketing strategies and tactics. Whether you need a hand filling your suites or just want to take the stress out of social media and marketing, we’ve got your back!
